Saturday, July 21, 2012

The Real People Behind the Brands

Over the next 10 weeks, I will be covering the real people who started 10 top fashion houses. I thought it was really interesting to see how these great name designers started their lines. This week we are going talk about Gucci.
After
opening a saddle shop in 1906, Gucci began in the 20's making small practical bags for his customers' convenience.  Since the workmanship was so outstanding, by 1938 he expands his line to include a second store in Rome.  This was so successful in 1951 and later 1953 he open store in Milan and then Manhattan. When Gucci died, his sons took over and the name continued to be successful. Unfortunately by the 80's the grandson's were running the company.   Due to mismanagement and internal fighting (verbally and physically), the company's popularity drops. When one of the grandsons passed away, his son Maurizio took charge and returned the company back to a popular designer brand.  But hard times were not behind the company, Maurizio was murdered by a hit man hired by his ex-wife in 1995.
Regardless of all this drama, Gucci brand is still a much sought-after brand with beautiful designer handbags, jewelry and accessories.  Next week, let's talk about Chanel.
http://www.inclusive-style.com

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